organisation’s IP-strategy undeniably needs to be consistent
with its business strategy and R&D programmes.
Generally, an innovating enterprise or research organisation is
focussed on its desired financial performance and market. It also
has a clear idea of the development of the technology required to
meet its current and future objectives. Such an organisation may,
however, come up short in developing an IP-programme in conjunction
with its business goals and R&D programmes.
This may result in having to deal with IP professionals in an ad
hoc way, ending with perhaps unfulfilled expectations and resulting
disappointment for the organisation.
What has Southern Cross done for a number of its
It aided in developing and implementing an IP-programme that was
congruous with its client’s business goals. Assistance by
Southern Cross involved:
- Carrying out IP-audits in regard of M&A
- Carrying out patent reviews in light
of clearances of investment and R&D proposals;
- Appraising and appropriately enhancing
the structure of the client's competitive activity.
How does Southern Cross help its clients?
To start with, attention is paid in regard of a comprehensive understanding
of the client organisation and its needs. This is followed by an
evaluation of the current practice of competitive activity. Simple,
readily implementable steps are suggested to ensure that IP-related
processes and outcomes are dealt with appropriately and systematically.
For implementation, preferably the client organisation’s own
staff are educated and trained to be self-reliant. If this is not
feasible, then cost-effective services of external IP professionals
What are the benefits to its clients?
- Getting a grip on their IP;
- Making more use of their existing IP
and creating more IP more cost-effectively than before;
– as much as is practically possible.
Southern Cross, 2003-2020